Despite limited advances in email technology, email marketing and its capabilities are now extending far beyond the inbox. In the near future expect to see additional major shifts to take place as email gets a much-needed face lift.
It is about your customers and making sure you are sending each audience a message that resonates with them. Let’s face it, in today’s world, your customers are defining their engagement.Email marketing is a direct marketing communication that can be easily targeted, dynamically generated, automated, and measured.