Beyond SEO: New Ways to Drive Traffic to Websites
Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic to websites.
There are many tactics that you can use to help drive more traffic back to your site while building relationships with leads and customers. Some of them might require an up-front investment, while others just require your time and energy. The key is finding out which tactics work best for your business and focusing your efforts there.
Looking for new ways to increase traffic to your site? We’ve put together a list of just a few of our favorite ways to drive traffic to websites beyond just SEO:
1. Create great content. (And mix it up!)
Creating great content plays a huge role in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with helpful, well-written content that offers some type of value.
They are also more likely to share great content online with their own audience. Which can drive even more traffic back to your site. Make sure that the content you create is relevant to your audience’s interests and engaging.
If you want to drive traffic to websites, you’ll need to mix it up when it comes to your content marketing assets. What we mean by this is that in addition to shorter blog posts around 500 words, you’ll also want to create long-form blog posts that are between 1,500 and 2,000 words.
Not only does this help your SEO, but it’s valuable to those who are reading your blog. The more in depth you can go on a topic, the greater chance you have of connecting with a potential customer.
2. List your business on online directories.
Listing your business on online directories and review sites is a simple way to increase traffic. Most of these sites allow
you to create a profile that lists important information about your business while including a link to your website. Visitors will be able to find you on these sites when searching for relevant keywords or products and services and head back to your website to learn more (or even convert!)
Find directories that are relevant to your industry or area. In addition to industry directories like Angie’s List or Thumbtack, you can also list your site on local directories. Many areas have a chamber of commerce site or other local business directory where you can list your business and include a link back to your site.
In addition to industry or local business directories, you should also make sure that your business is listed on review sites like Yelp. Encourage your best customers to leave your business reviews on these sites. Not only will these reviews help your SEO, but they will also encourage those looking for brands like yours to visit your site and learn more.
Source :https://www.lyfemarketing.com/blog/facebook-ads-for-ecommerce/